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Austin College Impressive Email Marketing Campaign Results
Marketing Campaigns
Branding and Key Messaging
Date
August 2024
Location
Austin College
Role
Director of Strategic Communications
Project type
Email Marketing Campaign
The Crimson & Gold Challenge is a spirited one-week athletics fundraiser at Austin College: As the Director of Strategic Communications, I developed a communications plan in collaboration with the Institutional Advancement and Athletics departments. Oversee Institutional Marketing & Communications services supporting design services, writing and communications, emails, and social media.
Results:
All together, 'RooNation delivered impressive results this year raising $62, 118 from 137 donors! Of these, 47% of gifts came from Austin College alumni, 35% came from 'Roo parents and 18 states were represented.
